The time for a cannabis recall crisis plan is BEFORE the crisis.
Not only is cannabis an emerging industry, but it has a distinct set of regulations that often vary by state. Cannabis recalls are not like any other CPG or consumer product recalls. A cannabis recall crisis plan is as unique as the cannabis industry itself.
CEOs need to be prepared for the worst situation to strike: a recall that makes the news.
Whether your location’s press is favorable to the cannabis industry or not, a cannabis recall is likely to make news, if for no other reason than public safety. But let’s face it, the cannabis industry is under a microscope, and that microscope magnifies 10X in a crisis. Add to it state agencies who are looking to justify further regulations, and you have a hot mix of trouble for your cannabis brand.
Don’t let anyone tell you that a cannabis recall crisis is just like any other CPG recall – it’s not true. We know, we’ve helped brands navigate cannabis recalls, and that’s how we developed our cannabis recall crisis plan.
Our report is specific to the cannabis industry, based on our experiences working with cannabis recalls.
We outline steps you can take before, during, and after a cannabis recall to limit and contain brand damage from the crisis. There are so many moving parts to cannabis recall that you can’t prepare for in advance, but communication is a process you can prepare for before it ever happens.
Don’t wait for this to happen to your cannabis brand. Prepare in advance for a recall and feel more in control when it happens.