Entries by Avaans PR

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How to Get Featured in Magazines: A Consumer PR Cheat

If your consumer brand is at a point in its journey where you’re wondering how to get featured in magazines, then it’s time to consider consumer PR. Many consumer brands have been successfully created through marketing and advertising, but the evolution from an ambitious challenger brand to a category leader is only possible with the […]

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3 PR Agency Hiring Tips for VC-backed Startups

In the dynamic venture capital arena, startups are in a perpetual race for funding and visibility. The advent of a robust Public Relations (PR) strategy is not a mere luxury but a pivotal component in the tapestry of a startup’s journey, particularly for those buoyed by venture capital. These PR agency hiring tips for VC-backed […]

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Purpose Driven PR vs Greenwashing – What’s The Difference

Consumers no longer prefer brands that incorporate environmental initiatives – they demand it. It is no longer a novel feature reserved for what was once labeled ‘eco’ brands but is widely expected from consumers regardless of the industry. Still, there is additional pressure on consumer brands within the health, lifestyle, pharma, skin, and wellness sectors […]

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How Earned Media Can Distinguish Your Consumer Brand

Paid media dominates marketing and is one of the most effective ways for brands to dictate their narrative – and at no small cost. Recent Forrester studies revealed that digital ad spending in the US will reach $146 billion by 2023 – but it has its limitations, and scaling businesses are starting to feel the […]

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The Role of PR for Consumer Products

The landscape of consumer marketing and PR is perpetually shifting, with the direct-to-consumer (DTC) models marking one of the most significant trends in recent years. This model, particularly within the consumer packaged goods (CPG) sector, has transformed how brands connect with and sell to customers. By bypassing traditional retail channels, DTC CPG companies are reshaping […]