A solid consumer PR strategy allows your business to enjoy a larger audience and increased exposure. Read on to learn more about consumer PR and its importance in the business world. What Is Consumer PR? Public relations refers to how a business maintains relations with its stakeholders, including investors, media, government, other businesses in the […]
Are you wondering, “what is thought leadership?” Read on to find everything you need to know about the concept and its best practices! Thought leadership is one of the words that rile up the buzzword police more than almost any other term. Joel Kurtzman, the founding editor-in-chief of “Strategy & Business” magazine, was the first […]
Consumer PR is something many ambitious brands use, particularly during hyper-growth or product launch phases. Consumer PR is the reputation and awareness building brands do to improve their image to the public. This is in contrast to B2B PR, which seeks to improve the reputation and awareness of a company within a particular business vertical. […]
The unfair and highly politicized stigma that once surrounded the use of cannabis is quickly dissipating as more states embrace legalized cannabis and cannabis-related products. The earliest cannabis brands hired PR firms to reduce stigmatization. With a budding industry on the rise, more companies are jumping on the cannabis bandwagon. While this hyper-growth is great […]
There’s a secret hidden in ALL our brains that you can use for cannabis content marketing. Did you know that we’re all ruled by a super powerful hormone? It’s true. This hormone dominates decision-making, especially split-second choices like the ones digital users are making every day. Decisions like “click,” “like,” “retweet,” and “buy” and “subscribe” […]
If you’re a DTC company or work in a highly visable emerging industry, you’ve no doubt seen headlines about cyber breaches like malware and hacks that demand millions of bitcoin. In fact, 46% of all cyber breaches impact businesses with fewer than 1,000 employees (source). As the world becomes more digitized and cybercrime increases, the […]
