What’s the difference between PR vs publicity? At first glance, they look the same. Publicity is a specific tactic to attract media coverage, it might be good or bad coverage. Public relations is a holistic brand-building, loyalty building and trust-building strategy that includes positive media coverage. Should you choose publicity or PR? Most brands do […]
Meet Chris Shreeve, cannabis advertising expert for programmatic ad buys. Based in Seattle, not only is Chris co-founder of PrograMetrix, a nationally recognized programmatic advertising agency for cannabis brands (not “just” CBD) he is also the co-owner of The Bakeree dispensary. First, a little background about you, Chris: Digital advertising veteran, specifically in programmatic […]
Meet Kary Radestock. Based in San Diego, Kary is a cannabis industry packaging expert. In addition to her creative packaging, Kary is also the Marketing and Advertising Committee Chair for NCIA (2021-2022) First, a little background about Kary Radestock: I came from the high-end commercial print/mainstream packaging background and cut my teeth in the LA […]
Cannabis Industry Branding Expert Patrick Toste Urges Cannabis Brands to Cherish Your Customers and Rethink Instagram In an ongoing series this year, we’d like you to get to know some of the fantastic companies and people we’ve had a chance to collaborate with over the years. Our first interview is with an incredibly talented branding […]
Should your cannabis company double down on a marketing or PR campaign during 420? It’s popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your Cannabis Customers? It depends on what kind of cannabis business you have and who your […]
Meet Allison Disney, for Receptor Brands, Allison serves as Partner and Business Strategist for cannabis brands who want to stand out from the “sea of sameness.” First, a little background about Allison Disney: I love my job. At Receptor Brands, we transform relationships between cannabis brands and their customers. As Business Strategist, I help define […]
