The world is hyperconnected, and perception reigns supreme. How stakeholders like consumers, investors, and even employees view organizations can make or break their success. Enter public relations, where strategic communication and the power of perception are the keys to building brand authority with PR strategies. The Evolution of Public Relations Like every other industry, […]
We find ourselves amid a monumental transformation, a groundbreaking era in which Artificial Intelligence (AI) is reshaping content creation. What initially started as a subtle tremor has now surged onto our digital horizons, offering boundless opportunities while raising profound inquiries. Among the vanguard of this revolution is ChatGPT, a sophisticated language model by OpenAI capable […]
The cost to hire a PR firm should align with the impact you expect your PR firm to have on your business goals. If you’re hiring a PR firm to grow sales, then the expense of your PR firm should reflect the importance of that on your brand. Don’t expect to grow your sales 100% […]
CPG product launch PR is integral to winning CPG campaigns. A consumer product launch is an essential event for any company–and even more so for consumer packaged goods (CPG) companies. Successful product launches can increase market share, brand awareness, and sales. And while there are many ways to execute a product launch, using public relations […]
If your consumer brand is at a point in its journey where you’re wondering how to get featured in magazines, then it’s time to consider consumer PR. Many consumer brands have been successfully created through marketing and advertising, but the evolution from an ambitious challenger brand to a category leader is only possible with the […]
In the dynamic venture capital arena, startups are in a perpetual race for funding and visibility. The advent of a robust Public Relations (PR) strategy is not a mere luxury but a pivotal component in the tapestry of a startup’s journey, particularly for those buoyed by venture capital. These PR agency hiring tips for VC-backed […]
