In a competitive market, launching a new product is crucial for brands to stay relevant and maintain their current customers. Before you launch your next CPG (consumer packaged goods) product, consider the following PR strategies: 8 Months Out Select the Right Digital Channels Not all digital channels are right for every launch. Look at places […]
The best cannabis PR agency can make a world of difference in marketing your business and boosting sales. But how do you know who is the best cannabis PR agency for you? While there are plenty of good cannabis PR agencies out there, it’s likely one is better for you than others. Let’s presume for a […]
Is a press release an effective investment? That’s a question that many business owners and marketing professionals are asking themselves in today’s digital age. The answer, unfortunately, is not a simple one. If you’ve already done your press release research, then you know it’s expensive for good press release distribution and it’s time to focus […]
One of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from. Setting yourself apart in the crowded CPG market is about more than making a good visual impression. Loyalty and […]
You don’t need to be an influencer or celebrity to make public relations work for you. Having a good PR team on your side can help a business increase its visibility, brand recognition, and bolster its reputation in the community. These things can eventually translate into more customers and a bigger slice of the proverbial […]
If the legalization of marijuana in a growing number of states has taught us anything, there will likely be an emerging market for other products like psychedelics, as interest grows in their recreational and medicinal benefits. The stigma around using psychedelics, while still present, is starting to shift. The potentially beneficial and pharmaceutical uses for […]
