What Should You Really Be Look For In A PR Firm? Whenever I talk to someone hiring a PR firm, I really have empathy. We know, hiring a PR firm can be daunting. With increasing frequency, we’re hearing stories from clients who have experienced “bad PR.” We hate to hear that, because we know it’s […]
5 Ways to Leverage Media Coverage Leveraging media coverage is the key to maximizing PR outcomes for hyper-growth brands and emerging industries. This post originally appeared in Authority Magazine Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts on how you can leverage media attention […]
Sara Blakely didn’t become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit. Sara Blakely became notable for being one of three female founders to exit in 2021. In 2012, she made headlines as one of the first female billionaires when […]
