What Consumer Brands Should Know About ChatGPT and SEO Establishing a solid online presence has become a critical goal for consumer brands in today’s dynamic and linked digital ecosystem. The virtual world is no longer an afterthought; it is a crucial area where businesses can interact with their target consumers, build loyalty, and drive conversions. […]
5 PR measurements for Fast-Growing Companies Here’s a question we get asked a lot, in the quick, nimble world of hyper-growth companies how do we measure PR? One of the first questions a prospective PR should ask is “how will you measure success?” PR agencies ask this in a variety of ways. As a modern […]
August marks the 15th anniversary of Avaans Media. Avaans started out as a digital communications firm specializing in social media. Aside from the blind optimism of starting a business during the 2008 financial crisis in a city where she knew no one, in the middle of the Pacific, Coomans quickly made a national name for […]
A couple of times a year, I reach out to my network of consumer brand experts and agency owners to ask them what they’re telling their clients right now. As consumer brands prepare for the holiday shopping season, my SEO, PR, Content, and Web Development colleagues are urging their clients to give themselves an edge given […]
Updated FTC Guidance on Influencer Marketing Disclosure Updated July 13, 2023 The FTC’s job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and therefore easier to follow. This is an important announcement if you use influencer marketing or consumer […]
Los Angeles PR firm Avaans Media, specializing in emerging industries and ambitious brands, has been recognized as one of Los Angeles’ #1 Boutique PR Firm “For a PR agency that defines successes by its clients’ success, this is an exciting honor, on top of an already thrilling year,” said Avaans Media CEO Tara Coomans. “Our […]
