As an emerging industry, commercial drones face a host of unknown business dynamics, from changing FAA regulations, to supply chain and finally: public acceptance.
Recent research shows Americans are mostly distrustful of UAVs and their applications.
Yet, these circumstances supply a window of opportunity to U.S. drone companies to educate the public on the opportunities and societal benefits of drone use. However, in today’s media environment, shaping public opinion requires a holistic reputation management strategy.
Our white paper includes Skydio, Zipline, and Lucid Technologies shows how three leading drone companies, each in different stages of growth, are using public relations and communications to position themselves for future growth.