With AI now influencing nearly half of all consumer purchase decisions, award-winning boutique PR agency launches most comprehensive Sprint program yet — with projected ROI modeling, digital agency partnerships, and category exclusivity
Avaans News
With AI now influencing nearly half of all consumer purchase decisions, award-winning boutique PR agency launches most comprehensive Sprint program yet — with projected ROI modeling, digital agency partnerships, and category exclusivity
How Do DTC Brands Use PR to Compete With Marketplace Lookalikes?
CMO, Consumer PR, Consumer Products PR, Consumer Tech PR, DTC, e-commerce, founder, PR InsightsA few years ago, a client came to us with a problem. His home goods brand took off during the pandemic. He’d invented the product category, and he’d chosen to stay off Amazon to protect his margins and keep a direct relationship with his customers. But shoppers looking for what he made kept landing on […]