Keywords aren’t “just” for SEO. If you’re making an announcement or writing a press release, these cannabis beverage search terms will help you narrow down the “must-haves” for your announcement.

This kind of information is a must-have for highly regulated emerging industries like the cannabis industry, where earned media and owned media play an outsized important role.

As a modern cannabis PR firm, this is some of the research we consider when we’re creating content, including press releases and social content.