Case Study · Consumer Electronics PR · Bespoke Authority Program
A privately owned consumer electronics company needed more than visibility. They needed credibility that would hold up in an investor room and move product off the shelf at the same time. We built both.
Results at a Glance
The Challenge
A privately owned consumer electronics company with 12+ consumer products and a growing commercial line needed PR that could do two things simultaneously: move product with consumers and build the kind of credibility that holds up in an investor conversation about international expansion.
The air purification technology at the core of the product line required careful, accurate representation. We worked directly with the client's scientific teams to ensure every narrative, every media pitch, and every placement reflected the technology accurately without overpromising. In a category where trust is everything, that discipline was non-negotiable.
The commercial product line spanned multiple verticals including travel, schools, sports, and agriculture. Each required its own proof points and media targets. And all of it had to ladder up to a single coherent brand narrative strong enough to support a capital raise.
What Was at Stake
The Strategy
Consumer Media Activation
Engaged lifestyle journalists weekly with personalized review opportunities. Built consistent coverage across health, home, and wellness publications that compounded month over month into national brand recognition.
Scientific Accuracy + Owned Content
Collaborated directly with the client's scientific teams to ensure every placement and owned content asset accurately represented the air purification technology. Developed white papers, brochures, and B2B case studies that reinforced technical credibility across commercial channels.
Executive Visibility + Capital Narrative
Built executive thought leadership through media profiles, speaking engagements, and strategic content designed to signal leadership quality to investors. National reputation monitoring informed decisions in real time as the brand pursued international expansion capital.
360 Agency Collaboration
Coordinated across a branding firm, social media agency, and ad buy partners to maintain message consistency at every consumer touchpoint. Managed joint announcements with partner PR agencies to protect the narrative across all channels simultaneously.
The Coverage
Standout Placement
Today Show
A single Today Show segment drove the brand's highest single-day sales since its 2009 founding. That one placement covered more than three months of PR fees and broke every internal sales record the company had.
Watch the Segment →The Results
In the first eight months, the program generated over one billion earned media impressions through national consumer outlets. A Today Show segment produced the brand's highest single sales day since founding, covering more than three months of PR fees in a single afternoon.
On the commercial side, consistent coverage and owned content campaigns drove a 25% increase in share of voice against major household brand names. B2B verticals including travel, schools, sports, and agriculture saw meaningful credibility gains through white papers and case study placements calibrated to each audience.
The executive visibility program and capital-focused narrative positioned the company for its primary objective. The PR record built across consumer and commercial audiences became part of the investment case. International growth capital was secured.
"Creative and fun to work with, and always fiercely protective of our brand. Tara Coomans is a pure professional who is excellent at her craft. She has assembled a sharp team at Avaans."
Jeff K. · CRO
"Her unwavering commitment to our strategic initiatives exceeded anything I ever hoped for from an earned media partner. Organized and diligent, Tara is a top-performing PR pro. She has my highest recommendation."
Kristen L. · Marketing VP, Retail & Commercial
Specialties
More Client Results
Avaans Means Advantage
We work with a select number of clients at a time. If consumer tech credibility, commercial authority, or both are on your roadmap, find out which program is right for your brand.
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