Case Study · Global Tourism Brand · Brand Authority Goal
A globally recognized visitor destination needed six regional agencies to tell one consistent brand story across 12 countries and 10 languages. Avaans built the systems, the guidelines, and the paid social infrastructure that made it possible.
Verified Results
The Challenge
This globally recognized visitor destination had built an international presence worth protecting. But with six regional agencies operating across Hong Kong, China, New Zealand, Australia, the UK, and Germany, the brand story was drifting. What audiences saw in one market looked different from what they experienced in another.
The organization also lacked a unified way to measure what was working. Organic and paid KPIs varied by market. Stakeholder reporting was inconsistent. And when crises emerged in any region, there was no system in place to guide agency response or protect brand voice under pressure.
They needed someone who could think at the level of a global communications infrastructure, not just execute local campaigns.
The Approach
Avaans built the measurement framework, brand guidelines, crisis protocols, and paid social architecture that let six independent agencies operate from the same strategic foundation, without requiring constant oversight to keep the story consistent.
The global paid social campaign was built with a sophisticated multi-language funnel, translated into 10 languages and dialects and calibrated for cultural relevance in each market. Organic and paid KPIs were established across all 12 markets, with trend monitoring and recommendations flowing to partner agencies on an ongoing basis.
Crisis communication systems were built proactively, giving agencies the confidence to respond on-brand during any regional incident, before one happened.
The Outcome
Social brand reach increased 494%. Engagement grew 91%. The paid social campaign delivered a 100.4% overall action rate across 12 countries, with video view campaigns hitting 133.6% and website click campaigns reaching 25%.
Those numbers came from a globally coordinated program that ran consistently across markets without brand drift. Six agencies in six regions, all working from the same playbook, all measuring against the same standards, all responding to crises with the same voice.
A 100.4% paid social action rate does not happen by accident across 12 countries. It happens because the infrastructure was built right before the campaigns launched.
What Avaans Built
Related Expertise
Avaans Means Advantage
Whether you are managing multiple markets or building authority in a complex category, Avaans builds the systems and the narratives that make consistency possible at scale.
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