CMO

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Why Narrative Strategy Comes Before PR in Regulated Industries

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Key Takeaways Regulated companies have fewer ways to differentiate through product claims, so the position behind those claims carries more weight. Messaging should change depending on whether a company is talking to a reporter, regulator,…
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The Regulatory Narrative: Why Brands Should Shape the Conversation Before Regulators Do

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Key Takeaways Every regulated industry has a public conversation running whether or not a company joins it, and the regulatory narrative gets shaped by whoever shows up. Staying silent doesn't protect a regulated brand. It hands the…
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Why Regulated Brands Need Earned Media More Than Advertising

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Regulated brands can't lean on advertising the way other companies do. Restrictions on product claims mean earned media carries more of the weight. Here's what that means in practice: Advertising controls the message. Earned media supplies…
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How Regulated Brands Build Consumer Trust Without Making Product Claims

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Key Takeaways When product claims are limited, regulated brands need other ways to give consumers credible reasons to trust them. The strongest trust signals are evidence audiences can evaluate: demonstrated expertise, rigorous standards…
PR ROI: Measuring What Matters

What is PR ROI? How to Measure Business Impact of PR

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It's a common question,  "does PR actually work, or am I just paying for clips?" That question exists because the industry spent years treating PR ROI as unmeasurable. That was convenient for a lot of agencies. It let them avoid being held…
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What Is Brand Authority Worth? The PR Framework That Builds Trust, Valuation, and Market Leadership

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We used to live in the attention economy. Get eyeballs, get clicks, win. That world is gone. We're in the trust economy now, and AI is the reason. But how should you build brand authority, and what is brand authority worth? Scroll social…
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