Building Brand Authority with PR Strategies: The Power of Perception
Artificial Intelligence, B2B-PR, Cannabis, CMO, commercial drone pr, Emerging Industries, FinTech, founder, HealthTech, Hiring A PR Firm, Hyper-growth brands, IPO, M&A Outcomes, PR Branding, PR Insights, Public Relations Services, TechnologyThe world is hyperconnected, and perception reigns supreme. How stakeholders like consumers, investors, and even employees view organizations can make or break their success. Enter public relations, where strategic communication and the power…
What Does AI Mean for Owned Content?
CMO, Content Marketing, Digital PR, Emerging Industries, founder, Native Content, PR Insights, Public Relations Services, Thought LeadershipWe're living in a post-ChatGPT world. One place where we're seeing a lot of discussion is around content. So what does AI mean for content marketing and content creators? The discussions I'm having with colleagues and clients are two-fold. First,…
How Much Should Hypergrowth PR Budgets Be?
CMO, Emerging Industries, founder, Hyper-growth brandsBy definition, hypergrowth companies are outliers. Hypergrowth is defined by a compound annual growth rate (CAGR) of 40%. Companies grow that fast by pouring on the gas and reinvesting every dollar back into the company - usually, in the earliest…
The Cost of a PR Crisis: Why Planning Matters
CMO, Crisis Management, Cyber Incident Planning, founder, PR Insights, Reports, ResourcesGrowth Strategies for B2B Tech That Improve Reputation
Artificial Intelligence, CMO, Emerging Industries, founder, HealthTech, Hyper-growth brands, IPO, M&A Outcomes, Public Relations Services, Technology, UAVWith 2023 in the rearview mirror, the collective attention of B2B tech companies turns to 2024. While the Fed is looking to drop rates in 2024, and that may help out startups looking for venture capital, there are still many strategies that…