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hiring a pr firm - times when B2B pr is worth it

5 Times B2B PR is Worth It

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Tara Coomans PRSA Honolulu Conference

Tara Coomans Selected to Speak at PRSA Western Regional Conference

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Congratulations to our CEO, Tara Coomans! As a public relations expert, Tara has been chosen to speak at the Public Relations Society Western Region Conference. The annual conference, this year held in Honolulu, in April 2022 attracts thousands…
CPG market

Why CPG PR is Important

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Key Takeaways Building Brand Recognition and Loyalty: Effective PR helps CPG companies craft meaningful messages that resonate with consumers, fostering brand recognition over time. This connection leads to increased trust and loyalty,…
3 brand storytelling trends for 2022

3 Storytelling Trends for Businesses in 2022

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Key Takeaways Local vs. Big Box Tension: The pandemic has heightened consumers' appreciation for local businesses, leading to a push-pull dynamic with big retail giants. Brands should tap into this sentiment by highlighting local support…
best cannabis pr firm

How To Choose The Best Cannabis PR Firm For You

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Key Takeaways Industry Experience and Relationships: It's crucial to select a PR firm with proven experience in the cannabis industry, as they will understand specific challenges and regulations. Additionally, strong relationships with…
Tips for cannabis brands preparing for adult use

3 Cannabis Branding Tips for Businesses Preparing for Adult-Use

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Key Takeaways Understand Your Customer Deeply: Go beyond basic demographics to explore your customers' lifestyles, passions, and motivations. Create detailed customer profiles to gain insights into both existing cannabis users and those…
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