3 Tips for Hiring a Cannabis PR Firm
Cannabis, CMO, Emerging Industries, founder, Hiring A PR Firm, product launch, ThoughtsThe cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
3 Publicity Lessons Female Founders Can Learn from Sara Blakely
Capital Raise Outcomes, CMO, Consumer Products PR, DTC, founder, Hyper-growth brands, Lifestyle, M&A Outcomes, PR Branding, PR Insights, product launchSara Blakely didn't become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.
Sara Blakely became notable…
Can Growth Marketing and Public Relations Work Together?
CMO, Competitive Advantage Outcomes, Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Earned Media, Emerging Industries, Media Relations, Messaging, PR Insights, PR Outcomes, product launch, SEO, TrustCan growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…
3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures
Cannabis, CMO, Emerging Industries, Hiring A PR Firm, Hyper-growth brands, PR Insights, Technology[3 minutes]
Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…
Consumer PR Trends for 2023
CMO, Consumer Products PR, Digital PR, Earned Media, PR InsightsToday's digitally native consumer brand challengers need to know how consumers are changing in order for their DTC brands to grow. The media landscape is distributed and yet overwhelming. The average daily time spent with major media, including…
How Hyper Growth DTC Brands Leverage PR
CMO, Competitive Advantage Outcomes, DTC, Earned Media, Hyper-growth brands, Lifestyle, PR Branding, PR Insights, SEO, TrustHyper growth DTC brands appear to have some things in common. If you're a DTC brand or the CMO of a DTC brand, the future looks bright. We also wanted to connect a few dots about emerging industries we think are going to be increasingly important.
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