CMO

why cannabis brand trust matters more now

Why Cannabis Brand Trust Matters More Than Ever

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Cannabis trust is today's most valuable currency. As a country, the U.S. is experiencing what can best be described as the “age of distrust.” While public distrust in institutions has been escalating for at least a decade, according to…
uncertain consumer mindsets fall 2022

Consumer Mindsets According to Google for Fall 2022

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We're just about to round the corner to a key consumer buying season: the fall. And about the only thing that's certain is consumer uncertainty; but consumers aren't giving up on conscious consumption. Nothing shows that more than the latest…
Avaans Media PR Sprints for Consumer Products

Avaans Media Reinvents Consumer Product PR with Sprint Packages

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LOS ANGELES (PRWEB) JUNE 16, 2022 Widely accepted as one of the most powerful ways for consumer brands to increase awareness, public relations is also one of the most traditional and inflexible forms of marketing. Avaans Media aims to reinvent…
product PR for holidays

The Importance of Product PR During the Holidays

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As the holiday season approaches, product PR becomes more important than ever. Competition from major brands, standing out from the crowd, and capturing people in a buying mood are all great reasons to do product PR during the holidays.  Now…
CMO who needs to reduce PR agency budget

Insiders: How to Reduce Your Agency Budget

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When it's challenging to plan, it's tempting to just eliminate budgets, especially for marketing and PR agencies. Volatile environments are nerve-wracking. In the short term, that might seem like a negotiable expense that's fairly easy to eliminate.…
Kary Radestock CEO Hippo Packaging for Cannabis

Kary Radestock of Hippo Packaging for Cannabis

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Meet Kary Radestock. Based in San Diego, Kary is a cannabis industry packaging expert. In addition to her creative packaging, Kary is also the Marketing and Advertising Committee Chair for NCIA (2021-2022) First, a little background about Kary…