Why Cannabis Brand Trust Matters More Than Ever
Cannabis, CMO, Emerging Industries, PR Insights, product launch, TrustCannabis trust is today's most valuable currency.
As a country, the U.S. is experiencing what can best be described as the “age of distrust.” While public distrust in institutions has been escalating for at least a decade, according to…
Consumer Mindsets According to Google for Fall 2022
Cannabis, CMO, Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, PR Insights, product launchWe're just about to round the corner to a key consumer buying season: the fall. And about the only thing that's certain is consumer uncertainty; but consumers aren't giving up on conscious consumption. Nothing shows that more than the latest…
Avaans Media Reinvents Consumer Product PR with Sprint Packages
Avaans News, CMO, Hiring A PR Firm, product launchLOS ANGELES (PRWEB) JUNE 16, 2022
Widely accepted as one of the most powerful ways for consumer brands to increase awareness, public relations is also one of the most traditional and inflexible forms of marketing. Avaans Media aims to reinvent…
The Importance of Product PR During the Holidays
CMO, Consumer Products PR, Consumer Tech PR, DTC, founder, product launch, Public Relations Services, ThoughtsAs the holiday season approaches, product PR becomes more important than ever. Competition from major brands, standing out from the crowd, and capturing people in a buying mood are all great reasons to do product PR during the holidays.
Now…
Insiders: How to Reduce Your Agency Budget
Cannabis Industry Experts, CMO, founder, Hiring A PR Firm, PR Insights, Public Relations ServicesWhen it's challenging to plan, it's tempting to just eliminate budgets, especially for marketing and PR agencies. Volatile environments are nerve-wracking. In the short term, that might seem like a negotiable expense that's fairly easy to eliminate.…
Kary Radestock of Hippo Packaging for Cannabis
Cannabis, Cannabis Industry Experts, CMO, Emerging Industries, product launchMeet Kary Radestock. Based in San Diego, Kary is a cannabis industry packaging expert. In addition to her creative packaging, Kary is also the Marketing and Advertising Committee Chair for NCIA (2021-2022)
First, a little background about Kary…