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Why Narrative Strategy Comes Before PR in Regulated Industries

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Key Takeaways Regulated companies have fewer ways to differentiate through product claims, so the position behind those claims carries more weight. Messaging should change depending on whether a company is talking to a reporter, regulator,…
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The Regulatory Narrative: Why Brands Should Shape the Conversation Before Regulators Do

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Key Takeaways Every regulated industry has a public conversation running whether or not a company joins it, and the regulatory narrative gets shaped by whoever shows up. Staying silent doesn't protect a regulated brand. It hands the…
PR ROI: Measuring What Matters

What is PR ROI? How to Measure Business Impact of PR

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It's a common question,  "does PR actually work, or am I just paying for clips?" That question exists because the industry spent years treating PR ROI as unmeasurable. That was convenient for a lot of agencies. It let them avoid being held…
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What Is Brand Authority Worth? The PR Framework That Builds Trust, Valuation, and Market Leadership

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We used to live in the attention economy. Get eyeballs, get clicks, win. That world is gone. We're in the trust economy now, and AI is the reason. But how should you build brand authority, and what is brand authority worth? Scroll social…
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Health and Wellness Brands Need Investor Visibility Before They Think They Do

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Health and wellness brands become very good at building consumer trust. They have to. When a product affects how someone sleeps or manages a chronic condition, every purchase decision runs through a trust filter. But as a wellness company grows,…
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PR Strategy for Private Equity-Backed Brands During the Hold Period

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If you're a Private Equity-backed consumer brand 18 months into a 5-year hold, the window for building brand authority is narrowing. And if your PR strategy is still built around product launches and seasonal campaigns, you're working against…
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