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CEO preparing for IPO with communication and PR plan

8 Essential PR Components for a Successful IPO

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I was on a webinar presented by Morgan Stanley and PwC about preparing for an IPO - and something struck me - there was optimism, and the organizations were signaling their faith in the return of IPOs, soon. 2023 has been an IPO graveyard, but…
DTC consumer using the metaverse

Should DTC Brands Join the Metaverse?

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Because of the competitive nature of customer acquisition, hyper-growth DTC (D2C) brands are always looking for ways to improve word of mouth and awareness. So it's no surprise that a lot of fast-growing DTC brands of all sizes are asking, "should…
A Tech PR professional that tells great tech stories

What Makes a Great Tech Story Today

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Tech PR needs to be reinvented. Telling a great tech story today differs from what it used to be. For the past 15 years, tech has been leading much of the conversation, so with a few press releases and a TED Talk, an upcoming and coming CEO…
make your CFO happy by saving money on your agency budget

5 Ways to Save on Your Agency Budget

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When the economy is unpredictable, it's challenging to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it's tempting to cut marketing and PR budgets. I know both sides of this fence. I've been an…
3 tips for hiring a cannabis pr firm

3 Tips for Hiring a Cannabis PR Firm

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The cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
Publicity Lessons for Female Founders from Sara Blakely Spanx XEO

3 Publicity Lessons Female Founders Can Learn from Sara Blakely

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Sara Blakely didn't become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit. Sara Blakely became notable…