Government Affairs

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Why Regulated Consumer Brand PR Requires Two Communications Tracks Running at the Same Time

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Most brands think of PR as a single channel, with one voice, one strategy, and one team managing the message. That works well when your only audience is consumers. But regulated consumer brand strategy rarely serves just one audience. If…
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Narrative Strategy: The PR Framework That Supports Valuation at Exit

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It's a familiar story: a CMO or a founder who's frustrated with their PR  because a competitor lands a placement in Forbes. A peer company gets acquired at a multiple that makes jaws drop. And the next thing is "we need to do that." I understand…
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Executive Thought Leadership: What It Is, Why It’s Different, and How to Build It

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The CEO is posting on LinkedIn. The company blog has bylines. There's a speaking slot on the calendar. And when an investor Googles the founder's name before a meeting, or a journalist needs a quote on the category, or an acquirer is doing preliminary…

What a Real Thought Leadership Strategy Looks Like

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  (And Why Most Companies Don't Have One) There's a distinction worth making before any conversation about thought leadership content, channels, or cadence. A thought leadership strategy and a thought leadership content plan are not…
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How to Choose a PR Agency for a Regulated Consumer Brand

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Most PR agencies aren't going to tell you they don't understand your category. They're going to take the meeting, talk about their media relationships, and assure you they've worked with brands like yours. What they won't say is that they've…
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10 High-Stakes Brand Moments That Require a PR Agency

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And Which One to Hire Not every PR moment is created equal. Most companies manage routine visibility just fine: product announcements, award submissions, a steady cadence of trade press. That's standard operating altitude. But high-stakes brand…
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