What Do PR Firms Do?
B2B-PR, CMO, Emerging Industries, founder, Hiring A PR Firm, Lifestyle, PR Branding, product launch, Public Relations Services, ThoughtsEver wonder why certain brands stand out in the marketplace or how they consistently garner positive media attention? The secret behind successful brands is effective public relations managed by reputed PR firms. But what do PR firms do precisely?…
How Much Does a PR Agency Cost?
CMO, Crisis Management, Digital PR, Earned Media, founder, Hiring A PR Firm, Media Relations, Media Training, Native Content, Owned Media, Paid Media, PR Branding, PR Insights, Press Releases, Public Relations Services, Social Media, Social Media AdvertisingMaybe you've never hired a PR firm before, or maybe it's been a while and you're just unsure of what a PR agency costs. Either way, you're asking yourself, "how much will a PR firm cost me?" Since PR usually falls within the marketing budget,…
Worst Questions to Ask Your Agency and What to Ask Instead
CMO, founder, Hiring A PR Firm, PR Insights, PR Outcomes, Public Relations ServicesWant to know the advice I give colleagues when they ask me what they should know about hiring an agency? I tell them something they haven't thought about: throw out all your old questions when you're hiring any agency. This advice surprises…
How PR Helps Secure Investors
Audience, B2B-PR, Capital Raise Outcomes, CMO, Consumer Products PR, founder, Hiring A PR Firm, IPO, M&A Outcomes, Media Relations, PR Insights, Revenue OutcomesIf you're raising an investment round, you may have considered PR. Whether someone suggested it to you or you're PR curious, you've probably wondered why PR comes up so often when you're seeking investment. From your Series A and beyond, a good…
5 Tips for Choosing a B2B PR Agency
B2B-PR, CMO, founder, PR Insights, PR Outcomes, Public Relations ServicesChoosing a B2B PR agency can feel overwhelming. For one, it's all promises at the start, and for two, what's REALLY the difference between PR agencies? Well, it's important to understand distinctions, but only within the context of how they…
What is a Boutique Agency and Should You Consider One?
CMO, founder, Hiring A PR Firm, PR InsightsAs you research PR agencies you may see many touting that they are "boutique." What is a boutique agency? A boutique agency is an agency that prides itself on its smaller size, usually under 20 employees. Boutique agencies tend to offer either…