Audience

make your CFO happy by saving money on your agency budget

5 Ways to Save on Your Agency Budget

, , , ,
When the economy is unpredictable, it's challenging to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it's tempting to cut marketing and PR budgets. I know both sides of this fence. I've been an…
3 tips for hiring a cannabis pr firm

3 Tips for Hiring a Cannabis PR Firm

, , , , , ,
The cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
Publicity Lessons for Female Founders from Sara Blakely Spanx XEO

3 Publicity Lessons Female Founders Can Learn from Sara Blakely

, , , , , , , , , ,
Sara Blakely didn't become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit. Sara Blakely became notable…
3 ways female cannabis entrepreneurs can secure media

3 Publicity Ideas for Women Cannabis Entrepreneurs

, , , ,
Even the savviest woman cannabis entrepreneurs need fresh publicity ideas. Women in cannabis. In the early days, there was a lot of media attention around the entrepreneurship opportunities in cannabis, and even more about how the cannabis…
Growth marketing and PR can work together, and make everything work better.

Can Growth Marketing and Public Relations Work Together?

, , , , , , , , , , , , , ,
Can growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…
cannabis tech CMO

3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

, , , , , ,
[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…