Venture Capital

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Health and Wellness Brands Need Investor Visibility Before They Think They Do

Audience, Brand Valuation Outcomes, Capital Raise Outcomes, Consumer PR, Consumer Products PR, Consumer Tech PR, Emerging Industries, founder, HealthTech, IPO, M&A Outcomes, PR Outcomes, Private Equity, product launch, Revenue Outcomes, Thoughts, Venture Capital

Health and wellness brands become very good at building consumer trust. They have to. When a product affects how someone sleeps or manages a chronic condition, every purchase decision runs through a trust filter. But as a wellness company grows,…

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PR Strategy for Private Equity-Backed Brands During the Hold Period

Brand Valuation Outcomes, Capital Raise Outcomes, Consumer PR, Consumer Products PR, founder, IPO, M&A Outcomes, PR Outcomes, PR ROI, Private Equity, Revenue Outcomes, Thoughts, Trust, Venture Capital

If you're a Private Equity-backed consumer brand 18 months into a 5-year hold, the window for building brand authority is narrowing. And if your PR strategy is still built around product launches and seasonal campaigns, you're working against…

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How Consumer PR and Investor PR Work Together

B-Corp, Consumer PR, Consumer Products PR, Emerging Industries, founder, IPO, M&A Outcomes, PR Outcomes, PR ROI, Private Equity, product launch, Public Relations Services, Revenue Outcomes, Thoughts, Venture Capital

Most regulated consumer brands aren't running one communications strategy. They're running two, and most of the time, those two strategies have never actually met. The consumer team is focused on product launches, retail placements, and lifestyle…

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Executive Thought Leadership: What It Is, Why It’s Different, and How to Build It

founder, Government Affairs, Hiring A PR Firm, PR Insights, Private Equity, Thought Leadership, Venture Capital

The CEO is posting on LinkedIn. The company blog has bylines. There's a speaking slot on the calendar. And when an investor Googles the founder's name before a meeting, or a journalist needs a quote on the category, or an acquirer is doing preliminary…

What a Real Thought Leadership Strategy Looks Like

CMO, founder, Government Affairs, PR Insights, Private Equity, Thought Leadership, Venture Capital

(And Why Most Companies Don't Have One) There's a distinction worth making before any conversation about thought leadership content, channels, or cadence. A thought leadership strategy and a thought leadership content plan are not…

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How PR Impacts Venture Funding for Consumer Brands

Brand Valuation Outcomes, Capital Raise Outcomes, CMO, Competitive Advantage Outcomes, Consumer PR, Consumer Products PR, Consumer Tech PR, DTC, Hiring A PR Firm, IPO, M&A Outcomes, PR Insights, Venture Capital

Most consumer brand founders think about PR in terms of product coverage. Get on the Today Show. Land a placement in a gift guide. Build some buzz before a retail launch. And honestly, that's not wrong. Consumer PR absolutely does those things. But…

Venture Capital

Health and Wellness Brands Need Investor Visibility Before They Think They Do

PR Strategy for Private Equity-Backed Brands During the Hold Period

How Consumer PR and Investor PR Work Together

Executive Thought Leadership: What It Is, Why It’s Different, and How to Build It

What a Real Thought Leadership Strategy Looks Like

How PR Impacts Venture Funding for Consumer Brands

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