Avaans Advisors

A young female reporter holding a microphone with a camera next to her.

You’re More Ready for Press Than You Think

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The hardest part of PR isn't getting the interview. It's the forty-eight hours between "yes, we'd love to talk to you" and actually sitting down for the conversation. That's when the spiral starts. What if I say something stupid? What if…
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Is Your Story Actually News?

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I have this conversation with clients more than almost any other. They've got something happening in their business. A new hire, a product update, a milestone they've worked toward for years, and they want to get press. They ask me to help…
is a press release worth it?

PR Doesn’t Fail in the Pitch. It Fails Before That.

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Key Takeaways PR challenges are usually clarity problems, not distribution problems One-size-fits-all angles are convenient for brands, not suitable for journalists Strong stories are tailored to the lens of the person receiving…
is a press release worth it?

What Journalists Actually Want From PR Pros in 2026 (And What They Ignore)

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If you’re wondering what journalists want from PR this year, the answer isn’t “more pitches.” It’s better ones. In 2026, newsrooms are smaller than ever, and deadlines are shorter. While AI is speeding up research, expectations…
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