Cannabis Industry Experts

Michael Rosenfeld Cannabis Industry Advertising Expert

Michael Rosenfeld Cannabis Advertising Expert

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Key Takeaways Importance of Authentic Brand Building: Michael emphasizes that creating a brand that resonates with consumers takes time and genuine effort. Many cannabis companies mistakenly believe that simply launching a product will…
Jake Wall Cannabis Beverage Maison Bloom

Meet Jake Wall of Maison Bloom Cannabis Beverage Brand

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Key Takeaways Human-Centered Design Focus: Jake emphasizes the importance of human-centered design in creating cannabis products. At Maison Bloom, they prioritize consumer needs and preferences in product development, striving to innovate…
Dan Serard - Cannabis Creative Group

Meet Dan Serard Cannabis Marketing Expert

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Key Takeaways Industry Experience: Dan Serard has been a significant player in the cannabis marketing sector since 2018, collaborating with over 200 cannabis brands through his role at Cannabis Creative Group. His background in sales management…
Chris Shreeve PrograMetrix Cannabis Advertising

Meet Chris Shreeve Cannabis Advertising Expert

Key Takeaways Unique Value Proposition: Cannabis brands must focus on solving specific problems for their target audience rather than just selling products. A strong, unique selling proposition is essential for building a successful brand…
CMO who needs to reduce PR agency budget

Insiders: How to Reduce Your Agency Budget

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Key Takeaways Collaborate Early and Strategically: Engaging your agency at the strategic planning stage can save time and costs later. By discussing budget changes and involving agency strategists from the beginning, brands can avoid wasting…
Kary Radestock CEO Hippo Packaging for Cannabis

Kary Radestock of Hippo Packaging for Cannabis

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Key Takeaways Importance of Professional Packaging: Kary highlights the misconception that packaging is simple. She stresses that successful packaging development involves navigating numerous potential pitfalls and requires meticulous attention…
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