What to Expect from Top Cannabis PR Firms
Cannabis, Hiring A PR Firm, PR Branding, product launch, ThoughtsIn an era where the cannabis industry is evolving rapidly, the role of top cannabis PR firms has become more crucial than ever. These specialized agencies are not just about creating buzz; they're about navigating complex legal landscapes, altering…
3 PR Agency Hiring Tips for VC-backed Startups
Artificial Intelligence, B2B-PR, Cannabis, commercial drone pr, Emerging Industries, HealthTech, Hiring A PR Firm, UAVIn the dynamic venture capital arena, startups are in a perpetual race for funding and visibility. The advent of a robust Public Relations (PR) strategy is not a mere luxury but a pivotal component in the tapestry of a startup's journey, particularly…
Social Media Influencers: When To Disclose
Cannabis, Global Brands, Lifestyle, Native Content, Paid Media, Public Relations Services, Reputation Management, Social Media Advertising, Technology, Travel and TourismUpdated FTC Guidance on Influencer Marketing Disclosure
Updated July 13, 2023
The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…
3 Tips for Cannabis Companies New to PR
Cannabis, Emerging Industries, Hiring A PR Firm, PR Insights, PR Outcomes, product launch, Public Relations ServicesCannabis businesses who are new to PR have a lot of decisions to make. Many of our clients have never hired a cannabis PR agency before and the process can seem daunting.At Avaans we work with a lot of hyper-growth or early stage companies in…
8 Essential PR Components for a Successful IPO
Cannabis, CMO, Consumer Products PR, Consumer Tech PR, Emerging Industries, founder, HealthTech, IPO, M&A Outcomes, PR Insights, Psychedelics, UAVI was on a webinar presented by Morgan Stanley and PwC about preparing for an IPO - and something struck me - there was optimism, and the organizations were signaling their faith in the return of IPOs, soon. 2023 has been an IPO graveyard, but…
Holiday Success: Leveraging Cannabis CPG Brand PR
Cannabis, Cannabis Gift Guide, Emerging Industries, Hiring A PR Firm, ThoughtsThe holiday season offers an excellent chance for cannabis consumer packaged goods (CPG) brands. It is an opportunity to increase visibility, connect with customers, and increase sales. So what is the roadmap for holiday success leveraging cannabis…