Cannabis

cannabis cpg brand pr consumer

Holiday Success: Leveraging Cannabis CPG Brand PR

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The holiday season offers an excellent chance for cannabis consumer packaged goods (CPG) brands. It is an opportunity to increase visibility, connect with customers, and increase sales. So what is the roadmap for holiday success leveraging cannabis…
PR for Pre-IPO companies

The Definitive Pre IPO PR Roadmap for Consumer Brands

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Purpose Driven Public Relations

How to Decide When Choosing PR, Marketing or Branding Agency?

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At Avaans,  we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your…
cannabis content marketing

Using Cannabis Content Marketing to Connect with the Cannabis Community

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The cannabis industry is rapidly growing, and to stay ahead of the competition, cannabis businesses must use effective content marketing strategies. Cannabis content marketing involves creating and distributing relevant and valuable content…
Is a 420 PR campaign worth it?

Is 420 PR Campaign Worth It for Cannabis Brands?

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Should your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your…
How Small Independent CPG Brands Thrive with PR

How Independent CPG Brands Use PR to Compete

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If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…