Wellness: Supplements and Nutrition

A man joyfully running

PR Sprint vs. PR Retainer: Which One Fits Your Situation

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Key Takeaways A PR Sprint proves something fast. Fixed scope, defined timeline, built for launches, funding announcements, or a specific seasonal window. A PR Retainer builds credibility over time. Ongoing, adaptive, and layered, it's…
Picture of a serious health & wellness brand founder touching her glasses.

PR ROI for Health and Wellness Brands: What to Actually Measure

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PR ROI for Health and Wellness Brands: What I Actually Measure A wellness founder asked me last month why her last PR firm couldn't tell her if any of it was working. She'd spent six figures on coverage. She had a folder of clips. She didn't…
A pensive wellness brand owner

Bespoke PR or PR Sprint: What’s Right for Your Wellness Brand?

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Key Takeaways Bespoke PR delivers long-term authority, while PR Sprints deliver fast, moment-driven visibility. Bespoke PR supports sustained credibility and thought leadership, whereas PR Sprints focus on short, high-impact…
A health and wellness founder looks quizzical

Should Health and Wellness Brands Pay for PR Retainers?

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Key Takeaways Traditional PR retainers offer consistency but lack flexibility. While retainers provide ongoing media relationships and long-term strategy, their high cost and slow ramp-up make them less ideal for fast-moving or budget-conscious…
Photo of a wellness company founder in the lotus yoga pose
Photo of an elegant woman wellness founder smiling

Is PR Still Relevant for Wellness Startups?

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Key Takeaways PR is more essential than ever for wellness startups. In a crowded, AI-influenced market where authenticity matters, public relations provides credibility that advertising and algorithms can’t replicate—earning lasting…
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