Wellness: Supplements and Nutrition

A man joyfully running

PR Sprint vs. PR Retainer: Which One Fits Your Situation

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Key Takeaways A PR Sprint proves something fast. Fixed scope, defined timeline, built for launches, funding announcements, or a specific seasonal window. A PR Retainer builds credibility over time. Ongoing, adaptive, and layered, it's…
Picture of a serious health & wellness brand founder touching her glasses.

PR ROI for Health and Wellness Brands: What to Actually Measure

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PR ROI for Health and Wellness Brands: What I Actually Measure A wellness founder asked me last month why her last PR firm couldn't tell her if any of it was working. She'd spent six figures on coverage. She had a folder of clips. She didn't…
A pensive wellness brand owner

PR Sprint vs. Retainer for Wellness Brands: How to Choose the Right PR Strategy

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Should a wellness brand invest in a PR Sprint or an ongoing PR retainer? The answer depends less on company size than on the type of credibility your brand needs to build. Wellness products operate under FDA and FTC scrutiny, making the decision…
A health and wellness founder looks quizzical

Should Health and Wellness Brands Pay for PR Retainers?

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Key Takeaways Traditional PR retainers offer consistency but lack flexibility. While retainers provide ongoing media relationships and long-term strategy, their high cost and slow ramp-up make them less ideal for fast-moving or budget-conscious…
Photo of a wellness company founder in the lotus yoga pose
Photo of an elegant woman wellness founder smiling

Is PR Still Relevant for Wellness Startups?

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Key Takeaways PR is more essential than ever for wellness startups. In a crowded, AI-influenced market where authenticity matters, public relations provides credibility that advertising and algorithms can’t replicate—earning lasting…
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