Earned Media

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How Earned Media Can Distinguish Your Consumer Brand

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Paid media dominates marketing and is one of the most effective ways for brands to dictate their narrative - and at no small cost. Recent Forrester studies revealed that digital ad spending in the US will reach $146 billion by 2023 - but it…
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The Role of PR for Consumer Products

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The landscape of consumer marketing and PR is perpetually shifting, with the direct-to-consumer (DTC) models marking one of the most significant trends in recent years. This model, particularly within the consumer packaged goods (CPG) sector,…
A woman wondering What questions to ask a potential PR agency matter most?

Questions to Ask a Potential PR Agency

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Are you in the crucial stages of finding a PR firm near me that aligns perfectly with your business goals? Navigating the realm of public relations is no simple feat, especially when you're on the brink of handing over your brand's precious…
how much does a PR agency cost

How Much Does a PR Agency Cost?

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Maybe you've never hired a PR firm before, or maybe it's been a while and you're just unsure of what a PR agency costs. Either way, you're asking yourself, "how much will a PR firm cost me?" Since PR usually falls within the marketing budget,…
guarenteed media coverage from PR

Should You Buy Guaranteed Media Coverage?

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Do you find yourself asking "What will I get for my money if I hire a PR agency?" You might even see offers for guaranteed media coverage. But should PR agencies guarantee media coverage? The reasons the answer is "no" might surprise you. Any…