Earned Media

a customer shopping a DTC brand

How Hyper Growth DTC Brands Leverage PR

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Hyper growth DTC brands appear to have some things in common. If you're a DTC brand or the CMO of a DTC brand, the future looks bright. We also wanted to connect a few dots about emerging industries we think are going to be increasingly important. …
consumer early adopter

5 Often Untapped Strategies of Early Adopter Marketing

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Ah, the early adopter. Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
Ways to Screw Up a media interview

4 Ways to Screw Up a Media Interview

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It doesn't matter whether your interview is with the Wall Street Journal or a tiny vertical publication with a niche audience. You, the company representative, the thought leader, really do set the tone for the the interview. You control first…
stand out with PR at conferences

3 Standout PR Strategies for MJ Biz

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The cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident.…