Why Should Psychedelic Companies Invest in PR Now?
Cannabis, Digital PR, Earned Media, Emerging Industries, Hiring A PR Firm, Hyper-growth brands, Owned Media, Paid Media, PR Branding, Psybicilin, Psychedelics, Public Relations Services, Reputation Management, Social Media, ThoughtsIf the legalization of marijuana in a growing number of states has taught us anything, there will likely be an emerging market for other products like psychedelics, as interest grows in their recreational and medicinal benefits. The stigma around…
Are Press Releases Effective for Your PR?
Earned Media, Press Releases, Thoughts That's a question that many business owners and CMOs are asking themselves in today's digital age. The answer, unfortunately, is not a simple one.
Before we talk about press releases, let's take a step back and look at some basic PR knowledge…
3 Tips for Cannabis Brands to Make News in 2022
Cannabis, Cause Partnerships, Earned Media, Emerging Industries, Lifestyle, Media Relations, PR Insights, product launch, Social Impact, TrustCannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends.
In order to secure earned media today, cannabis…
The Importance of Journalist Relationships in Cannabis PR
Cannabis, Earned Media, Emerging Industries, Hiring A PR Firm, PR InsightsHow important are journalist relationships to cannabis PR? That depends on your strategic objectives and how you're incorporating cannabis pr into your cannabis marketing. Cannabis is still an emerging industry, and while it has changed dramatically…
Turning Cannabis Event Marketing into Public Relations Opportunities
Cannabis, Earned Media, Event Marketing, Public Relations ServicesAs of today, there are 108 cannabis business tradeshows and expos around the world listed on our conference resource. It's near impossible to go to them all and more importantly when you choose one, how do you turn an event into a consumer or…
The Viral Marketing Virus
Consumer Products PR, Digital PR, Earned Media, Hyper-growth brands, Lifestyle, Owned Media, Public Relations Services, Social Media, ThoughtsListen up: Going viral is a benefit to creating great content, not the goal.
But if you're really committed to creating a viral video marketing campaign:
Creating viral content is this easy.
And this difficult.
Here's my fool-proof 3-step…