PR metrics and measurement

A pensive wellness brand owner

PR Sprint vs. Retainer for Wellness Brands: How to Choose the Right PR Strategy

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Should a wellness brand invest in a PR Sprint or an ongoing PR retainer? The answer depends less on company size than on the type of credibility your brand needs to build. Wellness products operate under FDA and FTC scrutiny, making the decision…
A health and wellness founder looks quizzical

Should Health and Wellness Brands Pay for PR Retainers?

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Key Takeaways Traditional PR retainers offer consistency but lack flexibility. While retainers provide ongoing media relationships and long-term strategy, their high cost and slow ramp-up make them less ideal for fast-moving or budget-conscious…
Photo of a wellness company founder in the lotus yoga pose

What Does PR Do for a Wellness Brand in 2026?

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Picture of a young female CPG executive holding a laptop.

Setting a PR Budget for a Health and Wellness Consumer Product Launch

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Key Takeaways Trust is the foundation of wellness PR. In the health and wellness sector, credibility and compliance matter more than hype—budgets must prioritize expert validation, earned media, and transparent storytelling to build…
Photo of a self confident woman with her arms crossed.

Does Media Coverage Matter in 2026

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Key Takeaways Media coverage ROI in 2026 requires a dual focus: Success now depends on reaching both human audiences and AI systems that shape visibility through summaries, rankings, and voice assistants. New ROI metrics define…
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