Boutique PR

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What PR for a Regulated Consumer Brand Actually Looks Like

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If you're a hemp supplement company chasing your first national retail placement, or a functional food startup pitching a category no reporter has covered yet, you're solving the same problem either way: consumers who trust the product, and…
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What to Look for in a Fintech PR Firm for IPO or M&A

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You might have found us for the wrong reason, but still be in the right place. Let me explain. Most fintech founders or CMOs start the PR agency search by filtering for fintech experience. It makes sense, right? You want someone who knows the…
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Why Boutique PR Outperforms Large Agencies for Pre-IPO Consumer Brands

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Most founders frame "Why Boutique PR Outperforms Large Agencies for Pre-IPO Consumer Brands"  as a quality question. Which agency is better? That's not the right frame. The real question is which structure actually fits a pre-IPO consumer brand…
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Narrative Strategy: The PR Framework That Supports Valuation at Exit

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It's a familiar story: a CMO or a founder who's frustrated with their PR  because a competitor lands a placement in Forbes. A peer company gets acquired at a multiple that makes jaws drop. And the next thing is "we need to do that." I understand…
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Insider Questions to Ask Your PR Agency For Your Series B

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Most Series B companies hire a PR agency after the raise closes. They treat the announcement as the starting line. That's a mistake, and I've watched it play out enough times to say it plainly: by the time you're handing a journalist the news,…
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How to Choose a PR Agency: What Most Guides Won’t Tell You

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Most articles about choosing a PR agency give you a checklist. Define your goals. Check their portfolio. Ask about reporting cadence. That advice isn't wrong. But it skips the questions that actually determine whether a PR engagement succeeds…
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