Boutique PR

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How Brand Authority Shows Up on Your Bottom Line

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A CMO at a growth-stage consumer brand once shared their agency's monthly report with me before we started working together. It ran 14 well-designed pages of clips, circulation numbers and AVE calculations. I asked, "Which of these moved a conversation…
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What PR for a Regulated Consumer Brand Actually Looks Like

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If you're a hemp supplement company chasing your first national retail placement, or a functional food startup pitching a category no reporter has covered yet, you're solving the same problem either way: consumers who trust the product, and…
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What to Look for in a Fintech PR Firm for IPO or M&A

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You might have found us for the wrong reason, but still be in the right place. Let me explain. Most fintech founders or CMOs start the PR agency search by filtering for fintech experience. It makes sense, right? You want someone who knows the…
pre-IPO consumer brand executive, suit, glasses, confident stance, who is looking for boutique PR

Why Boutique PR Outperforms Large Agencies for Pre-IPO Consumer Brands

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Most founders frame "Why Boutique PR Outperforms Large Agencies for Pre-IPO Consumer Brands"  as a quality question. Which agency is better? That's not the right frame. The real question is which structure actually fits a pre-IPO consumer brand…
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Narrative Strategy: The PR Framework That Supports Valuation at Exit

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It's a familiar story: a CMO or a founder who's frustrated with their PR  because a competitor lands a placement in Forbes. A peer company gets acquired at a multiple that makes jaws drop. And the next thing is "we need to do that." I understand…
Cheerful businesswoman celebrating Series B funding announcemen

Insider Questions to Ask Your PR Agency For Your Series B

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Most Series B companies hire a PR agency after the raise closes. They treat the announcement as the starting line. That's a mistake, and I've watched it play out enough times to say it plainly: by the time you're handing a journalist the news,…
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