PR for AI Startups – Is It Too Late?
Artificial Intelligence, B2B-PR, Brand Valuation Outcomes, CMO, Emerging Industries, founder, Hiring A PR Firm, PR InsightsChatGPT was a seismic event for AI PR. AI companies that focused on generating language models for prompts and voice commands were already years ahead. "AI prompts for ChatGPT" topics were all the rage, and for AI startups, that was actually…
3 Tips for Cannabis Companies New to PR
Cannabis, Emerging Industries, Hiring A PR Firm, PR Insights, PR Outcomes, product launch, Public Relations ServicesCannabis businesses who are new to PR have a lot of decisions to make. Many of our clients have never hired a cannabis PR agency before and the process can seem daunting.At Avaans we work with a lot of hyper-growth or early stage companies in…
What is Consumer PR?
Consumer PR, Consumer Products PR, Consumer Tech PR, Hiring A PR Firm, Lifestyle, product launch, ThoughtsConsumer PR is the reputation and awareness building brands do to improve their image to the public. From purpose-driven PR to product launches and experiential PR, consumer PR gives consumers an additional positive touchpoint that builds trust,…
How to Inspire Advocates and Influencers in Your Marketing
Hiring A PR Firm, Native Content, Paid Media, PR Branding, PR Insights, Reputation ManagementMarketing to influencers and advocates is all the rage, fueled by social media. But if you've ever developed a consumer campaign with influencers and/or advocates, you know it can be filled with land mines.
Part of that is what inspires advocates…
How B-Corps PR Makes a Difference
B-Corp, Hiring A PR Firm, PR Insights, Public Relations Services, Thoughts, TrustB-corps are uniquely positioned to be storytellers. But how does PR for B-Corps differ?
Is purpose all it takes to thrive?
You started your company to make a difference in the world. You know it, your team knows it, and your loyalty…
What is an Effective CleanTech Public Relations Strategy?
Hiring A PR Firm, PR Branding, PR Insights, Public Relations Services, Technology, ThoughtsGetting your PR strategy right is the ultimate goal of any tech business or startup. Operating in a highly competitive marketplace means that tech companies must reach out to the right audience, and in an increasingly crowded tech space, this…