Hiring A PR Firm

PR for AI Startups

PR for AI Startups – Is It Too Late?

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ChatGPT was a seismic event for AI PR. AI companies that focused on generating language models for prompts and voice commands were already years ahead. "AI prompts for ChatGPT" topics were all the rage, and for AI startups, that was actually…
tips for cannabis companies new to PR

3 Tips for Cannabis Companies New to PR

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Cannabis businesses who are new to PR have a lot of decisions to make. Many of our clients have never hired a cannabis PR agency before and the process can seem daunting.At Avaans we work with a lot of hyper-growth or early stage companies in…
what is consumer pr

What is Consumer PR?

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Consumer PR is the reputation and awareness building brands do to improve their image to the public. From purpose-driven PR to product launches and experiential PR, consumer PR gives consumers an additional positive touchpoint that builds trust,…
brand advocacy and loyalty

How to Inspire Advocates and Influencers in Your Marketing

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Marketing to influencers and advocates is all the rage, fueled by social media. But if you've ever developed a consumer campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates…
b-corp public relations

How B-Corps PR Makes a Difference

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B-corps are uniquely positioned to be storytellers. But how does PR for B-Corps differ? Is purpose all it takes to thrive?   You started your company to make a difference in the world. You know it, your team knows it, and your loyalty…
Cleantech public relations

What is an Effective CleanTech Public Relations Strategy?

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Getting your PR strategy right is the ultimate goal of any tech business or startup. Operating in a highly competitive marketplace means that tech companies must reach out to the right audience, and in an increasingly crowded tech space, this…