Hiring A PR Firm

rvenue increases from PR

3 Ways to Track Revenue Increases from PR

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Does PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…
How Small Independent CPG Brands Thrive with PR

How Independent CPG Brands Use PR to Compete

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If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…
CPG Holiday Gift Guide Product PR

Product PR for Holiday Gift Guides

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Whether your product is beloved or brand new, it will benefit from PR during elevated buying seasons. Yet, not all consumer brands want long-term contracts. That's exactly why we're reinventing PR with our Sprint Packages -  Product PR for…
healthtech pr needs emerging industry experts

Why HealthTech PR Needs Emerging Industry Experts

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All emerging industries face two distinct communication challenges which is why healthtech PR needs emerging industry experts. The first crucial hurdle is creating trust with the stakeholders. Whether your primary audience is consumers or venture…
Healthtech PR professional with pink ribbon symbol

What is Healthtech PR?

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The emerging healthtech industry has increased in recent years due to several factors, including an aging population, increasing demand for personalized care, and the rising cost of healthcare facilities. However, the increasing competition…