Hiring A PR Firm

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What to Expect from Top FinTech PR Firms

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FinTech companies are at the forefront of innovation in today's rapidly evolving financial landscape, reshaping how businesses and consumers handle finances.  But the question is, how do these firms stand out in an increasingly crowded market?…
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What to Expect from Top Crisis Management PR Firms

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In an era where information spreads at the speed of light, and reputations can be built or broken in a tweet, how prepared is your organization to handle a crisis? Whether it's a high-profile lawsuit, a significant data breach, or a PR blunder,…
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How to Get Featured in Magazines: A Consumer PR Cheat

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If your consumer brand is at a point in its journey where you’re wondering how to get featured in magazines, then it’s time to consider consumer PR. Many consumer brands have been successfully created through marketing and advertising, but…
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3 PR Agency Hiring Tips for VC-backed Startups

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In the dynamic venture capital arena, startups are in a perpetual race for funding and visibility. The advent of a robust Public Relations (PR) strategy is not a mere luxury but a pivotal component in the tapestry of a startup's journey, particularly…
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Measuring Public Relations for Consumer Brands

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As you start to consider the impact of PR on your consumer brand, it’s easy to look at its value through a traditional marketing or advertising lens. Granted, paid media may be easier to track and measure regarding ROI, but that doesn’t…
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Paid vs Earned Media: What’s The Deal?

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Consumer brand communications hinges on one core goal: getting in front of the right audience. However, for many businesses, this rarely surpasses the stage of paid media marketing. Could this be due to the fact that many companies feel out…