Purpose Driven PR vs Greenwashing – What’s The Difference
Consumer PR, Consumer Products PR, Earned Media, Hiring A PR Firm, Media Relations, Paid Media, PR Branding, Public Relations Services, Purpose Driven, Social Impact, ThoughtsConsumers no longer prefer brands that incorporate environmental initiatives - they demand it. It is no longer a novel feature reserved for what was once labeled 'eco' brands but is widely expected from consumers regardless of the industry.…
How Earned Media Can Distinguish Your Consumer Brand
Consumer PR, Consumer Products PR, Digital PR, Earned Media, Hiring A PR Firm, Public Relations Services, ThoughtsPaid media dominates marketing and is one of the most effective ways for brands to dictate their narrative - and at no small cost. Recent Forrester studies revealed that digital ad spending in the US will reach $146 billion by 2023 - but it…
The Role of PR for Consumer Products
Consumer PR, Consumer Products PR, Content Marketing, Crisis Management, Earned Media, Hiring A PR Firm, Media Relations, Paid Media, PR Branding, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsThe landscape of consumer marketing and PR is perpetually shifting, with the direct-to-consumer (DTC) models marking one of the most significant trends in recent years. This model, particularly within the consumer packaged goods (CPG) sector,…
How Important Is Finding a PR Firm Near Me
Hiring A PR Firm, product launch, Public Relations Services, ThoughtsHave you ever wondered how some businesses seem to get all the press? While quality services and products matter, often, it's not just about what you offer but how you present it to the world. That's where a PR agency plays a crucial role. Especially…
Thought Leadership Tips and Toolkit
CMO, Earned Media, founder, Hiring A PR Firm, Reports, Reputation Management, Resources, Thought LeadershipQuestions to Ask a Potential PR Agency
Content Marketing, Earned Media, Hiring A PR Firm, PR Branding, product launch, Public Relations Services, ThoughtsAre you in the crucial stages of finding a PR firm near me that aligns perfectly with your business goals? Navigating the realm of public relations is no simple feat, especially when you're on the brink of handing over your brand's precious…