PR Success: 3 Tips

Plan for public relations success with these critical 3 tips A little advance planning can make all the difference between public relations success and public relations frustration.  Public relations is increasingly important for companies and there’s nothing like a new year to give your brand and company a fresh image. PR firms are here to […]

Should You Hire In-House or Agency for Marketing and PR?

Emerging or growing brands often find themselves asking should I hire in-house or use a PR agency? They’re asking themselves this question against a wild backdrop and volatile marketplace. But even during corrections, thousands of businesses are finding their footing and growing. It truly is the wild, wild, west in right now. The reason executives […]

6 Questions to Ask and What To Look For Before Hiring A PR Firm

What Should You Really Be Look For In A PR Firm?   We know, hiring a PR firm can be daunting. With increasing frequency, we’re hearing stories from  colleagues who have experienced “bad PR.” What should you ask before hiring a PR firm? We truly believe many of these stories are due to client and […]

The Best Kept Secret in Journalist Relations

It’s no secret that social media applies to today’s brands. As I write this, Instagram is the social media darling of lifestyle, travel, and consumer packaged goods (CPG) brands. Subject to change pending finicky social media trends. In the meantime, I’d like to bring a fresh perspective to another social channel you probably AREN’T using […]

Is A Press Release Worth It?

Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one – when millions of press releases are issued daily, often without consideration of the journalists receiving them, do press releases work anymore? And issuing a press release through a credible […]

Travel Loyalty in the Social Media

Social Media Is Your Partner in Travel Branding It’s no secret that today more than ever, digital branding in travel and tourism matters. According to Google, only 9% of travelers know the brand they want to book with when they start their digital travel search.  This is both an opportunity and a challenge for hotels, […]