What Is Cancel Culture, and Should You Care?
Consumer PR, Consumer Products PR, Corporate Communications, Crisis Management, Digital PR, Emerging Industries, Hiring A PR Firm, Media Relations, PR Branding, Public Relations Services, Reputation Management, Social Impact, Social Media, Thoughts, TrustHave you ever witnessed a brand or public figure suddenly fall from grace, seemingly overnight? Why does this happen, and how does it affect not just the individuals or entities involved but society as a whole? This phenomenon, known as cancel…
How Important is Company Reputation?
Brand Valuation Outcomes, Competitive Advantage Outcomes, PR Branding, PR Insights, PR Outcomes, Public Relations Services, Recruiting Outcomes, Revenue Outcomes, TrustCan you operate in a place where you don't have a corporate reputation but still sell products? Absolutely. We see companies like that selling products on Amazon all the time. They're usually the cheapest and accompanied by less-than-credible…
Today’s PR Trends: Emerging Techniques & Tactics for 2024
B2B-PR, Consumer PR, Content Marketing, Emerging Industries, Hiring A PR Firm, IPO, M&A Outcomes, PR Insights, PR Outcomes, product launch, Recruiting Outcomes, Revenue Outcomes, Social Impact, TrustWhat's happening in PR that you need to know about today? PR is a dynamic and powerful tool that can be leveraged for almost any audience, whether they be buyers, investors, or consumers; every one of them is influenced by the media. It's important…
Consumer Brand Trust Trends for 2024
Consumer Products PR, PR Insights, Public Relations Services, TrustWill purpose-driven initiatives make a return in 2024? For consumer brands, it appears so. Everywhere we look, everyone is talking about the consumer-brand trust gap. As we move into an election year, conversations will swirl around social impact…
Securing Capital Through Investor Confidence
B2B-PR, Emerging Industries, Hyper-growth brands, IPO, PR Insights, Public Relations Services, Technology, TrustWhile the wild days of 2021 are firmly behind us, investors are starting to get back in the saddle, and there are positive signals for 2024, including fintech and other emerging tech like AI. Because there isn't as much money in the pool, attracting…
2024 B2B Media Trends Leaders Need Today
Brand Valuation Outcomes, Capital Raise Outcomes, CMO, Competitive Advantage Outcomes, founder, IPO, PR Insights, Recruiting Outcomes, Revenue Outcomes, TrustWith the emergence of ChatGPT, the world is waking up to changes in content. While these disruptions aren't always visible to the average reader, top PR agencies have been aware of these changes for quite some time; well before AI-generated…