3 Ways to Track Revenue Increases from PR
B2B-PR, Consumer Products PR, Digital PR, Hiring A PR Firm, PR Insights, PR Outcomes, product launch, SEO, Thought LeadershipDoes PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…
6 Questions to Ask and What To Look For Before Hiring A PR Firm
Hiring A PR Firm, PR Insights, Press Releases, Public Relations ServicesWhat Should You Really Be Look For In A PR Firm?
Whenever I talk to someone hiring a PR firm, I really have empathy. We know, hiring a PR firm can be daunting. With increasing frequency, we're hearing stories from clients who have experienced…
Can Growth Marketing and Public Relations Work Together?
CMO, Competitive Advantage Outcomes, Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Earned Media, Emerging Industries, Media Relations, Messaging, PR Insights, PR Outcomes, product launch, SEO, TrustCan growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…
How Hyper Growth DTC Brands Leverage PR
CMO, Competitive Advantage Outcomes, DTC, Earned Media, Hyper-growth brands, Lifestyle, PR Branding, PR Insights, SEO, TrustHyper growth DTC brands appear to have some things in common. If you're a DTC brand or the CMO of a DTC brand, the future looks bright. We also wanted to connect a few dots about emerging industries we think are going to be increasingly important.
…
Top Cannabis PR Agency
Cannabis, Digital PR, Earned Media, Emerging Industries, Press Releases, Public Relations Services, SEO, ThoughtsThere are 500 Ways to Screw Up PR – Here’s 3
Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, PR Insights, PR Outcomes, product launch, Public Relations ServicesOver the years, I've learned there are over 500 ways to screw up PR. I'm going to be honest with you - I have a lot of conversations with people who say they hired an agency and got nothing, or not what they were promised. The consistent…