Owned Media

rvenue increases from PR

3 Ways to Track Revenue Increases from PR

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Does PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…
what to look for in a PR firm before you hire them

6 Questions to Ask and What To Look For Before Hiring A PR Firm

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What Should You Really Be Look For In A PR Firm? Whenever I talk to someone hiring a PR firm, I really have empathy. We know, hiring a PR firm can be daunting. With increasing frequency, we're hearing stories from clients who have experienced…
Growth marketing and PR can work together, and make everything work better.

Can Growth Marketing and Public Relations Work Together?

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Can growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…
a customer shopping a DTC brand

How Hyper Growth DTC Brands Leverage PR

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Hyper growth DTC brands appear to have some things in common. If you're a DTC brand or the CMO of a DTC brand, the future looks bright. We also wanted to connect a few dots about emerging industries we think are going to be increasingly important. …
3 ways to screw up PR

There are 500 Ways to Screw Up PR – Here’s 3

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Over the years, I've learned there are over 500 ways to screw up PR. I'm going to be honest with you - I have a lot of conversations with people who say they hired an agency and got nothing, or not what they were promised. The consistent…