6 Questions to Ask and What To Look For Before Hiring A PR Firm

What Should You Really Be Look For In A PR Firm?   We know, hiring a PR firm can be daunting. With increasing frequency, we’re hearing stories from  colleagues who have experienced “bad PR.” What should you ask before hiring a PR firm? We truly believe many of these stories are due to client and […]

5 Ways Cannabis PR will Change in 2020

How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even the cannabis industry. According to Business Insider, 3,200 people in media have lost their jobs […]

Is A Press Release Worth It?

Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one – when millions of press releases are issued daily, often without consideration of the journalists receiving them, do press releases work anymore? And issuing a press release through a credible […]