Are Press Releases Effective for Your PR?
Earned Media, Press Releases, Thoughts That's a question that many business owners and CMOs are asking themselves in today's digital age. The answer, unfortunately, is not a simple one.
Before we talk about press releases, let's take a step back and look at some basic PR knowledge…
5 Ways Cannabis PR will Change in 2020
Cannabis, Emerging Industries, Press Releases, Public Relations Services
How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even…
Is A Press Release Worth It?
CMO, Media Relations, Owned Media, PR Insights, Press Releases, product launch, Public Relations Services, Reputation ManagementIs the press release dead? For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…