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The Role of PR for Consumer Products

Consumer PR, Consumer Products PR, Content Marketing, Crisis Management, Earned Media, Hiring A PR Firm, Media Relations, Paid Media, PR Branding, product launch, Public Relations Services, Social Media, Social Media Advertising, Thoughts

The landscape of consumer marketing and PR is perpetually shifting, with the direct-to-consumer (DTC) models marking one of the most significant trends in recent years. This model, particularly within the consumer packaged goods (CPG) sector,…

How Much Does a PR Agency Cost?

CMO, Crisis Management, Digital PR, Earned Media, founder, Hiring A PR Firm, Media Relations, Media Training, Native Content, Owned Media, Paid Media, PR Branding, PR Insights, Press Releases, Public Relations Services, Social Media, Social Media Advertising

Maybe you've never hired a PR firm before, or maybe it's been a while and you're just unsure of what a PR agency costs. Either way, you're asking yourself, "how much will a PR firm cost me?" Since PR usually falls within the marketing budget,…

Should You Buy Guaranteed Media Coverage?

Earned Media, Media Relations, Native Content, Paid Media, PR Insights, Reputation Management

Do you find yourself asking "What will I get for my money if I hire a PR agency?" You might even see offers for guaranteed media coverage. But should PR agencies guarantee media coverage? The reasons the answer is "no" might surprise you. Any…

Social Media Influencers: When To Disclose

Cannabis, Global Brands, Lifestyle, Native Content, Paid Media, Public Relations Services, Reputation Management, Social Media Advertising, Technology, Travel and Tourism

Updated FTC Guidance on Influencer Marketing Disclosure Updated July 13, 2023 The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…

How to Inspire Advocates and Influencers in Your Marketing

Hiring A PR Firm, Native Content, Paid Media, PR Branding, PR Insights, Reputation Management

Marketing to influencers and advocates is all the rage, fueled by social media. But if you've ever developed a consumer campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates…

Successful Content Marketing 101

Content Marketing, Native Content, Public Relations Services, Reputation Management, Thought Leadership

Content marketing involves sharing any material online, such as videos, infographics, and social media posts, that don't directly promote a brand but create awareness and enhance visibility regarding the products and services of a company. It…

Paid Media

The Role of PR for Consumer Products

How Much Does a PR Agency Cost?

Should You Buy Guaranteed Media Coverage?

Social Media Influencers: When To Disclose

How to Inspire Advocates and Influencers in Your Marketing

Successful Content Marketing 101

Expertise in Bespoke PR

Targeted PR Services

PR Reports and Insights

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