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Michele Ringelberg of ThrivePop Cannabis Business Digital PR expert

Michele Ringelberg of ThrivePop – Cannabis Business Digital Marketing Expert

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Meet Michele Ringelberg, CEO of ThrivePop, a digital marketing firm specializing in cannabis. Fast-growing and ambitious brands in cannabis industry work with Michelle and her team to create digital marketing strategies and digital marketing…
How important is social media to cannabis brands

How Important Is Social Media to a Cannabis Brand?

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Despite the challenges for cannabis brands, social media is important to them. In 2005, just 5% of American adults were on at least one social media platform. By 2020, that number had risen to 72%. And as social media has become a ubiquitous…
Google PRU and consumer pr and content

Google’s Latest Product Review Update Means for Consumer Products PR

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Google once again updated its Product Review Update for 2022. Google's Product Review Update and consumer PR are closely tied. Yet, for many CMOs and PR people, this update falls below the radar, but it has big implications for consumer products,…
10 reasons a press release is effective

Are Press Releases Effective?

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 Is a press release an effective investment? That's a question that many business owners and marketing professionals are asking themselves in today's digital age. The answer, unfortunately, is not a simple one. If you've already done your…
CPG market

Why CPG PR is Important

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One of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from.…
PR team

Why is PR Worth It?

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You don’t need to be an influencer or celebrity to make public relations work for you. Having a good PR team on your side can help a business increase its visibility, brand recognition, and bolster its reputation in the community. These things…