Paid Media

digital strategy branding and communications

What IS Digital Marketing Strategy?

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Why do you need a digital strategy and what is it? Since digital and social media are so accessible, it's easy to think the results are just as accessible. But the truth is, simply BEING on social media isn't a strategy any more (if it ever…
PR for Startups Movements and Personalities - Frank Sinatra Quote

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

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Case Study #4: Neighborhood Shopping Center Background: This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center.  The shopping center itself is in a…
PR for Startups Movements and Personalities - Frank Sinatra Quote

Social Media Marketing or Advertising? What’s Better For Your Budget?

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Bet your starting to think about next year's social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more? Less? The latest Advertising Trust report from Neilsen may offer some insights…