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What does it take to achieve a 5-star rating on one of the top PR rating sites in the United States? Get to know Avaans Media through our PR Reviews. Avaans means advantage. We’re proud to be the secret weapon to our cherished clients. Everyone appears to know the term public relations (PR), but not […]

A PR POINT OF VIEW YOU CAN APPRECIATE

3 characteristics of a purpose-driven brand

Purpose-driven public relations means the brand proactively builds incorporates values that impact social, cultural, and environmental issues. A true purpose-driven company makes corporate choices within its purpose framework, even when it means purpose over profits. Truthfully, public relations aren’t purpose-driven, a brand is purpose-driven. Public relations is simply a lever a purpose-driven brand can use […]