PR Branding

Tips for Hiring a PR firm

How Much Does It Cost to Hire a PR Firm?

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The cost to hire a PR firm should align with the impact you expect your PR firm to have on your business goals. If you're hiring a PR firm to grow sales, then the expense of your PR firm should reflect the importance of that on your brand. Don't…
professional woman surprised at an award winning PR stunt

What Is a PR Stunt?

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Have you ever stopped to think about what makes certain brands suddenly buzzworthy? More often than not, it's a clever PR stunt. In this comprehensive guide, we will look at everything about these stunts - what they are, the rich history of…

How Important is Company Reputation?

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Can you operate in a place where you don't have a corporate reputation but still sell products? Absolutely. We see companies like that selling products on Amazon all the time. They're usually the cheapest and accompanied by less-than-credible…
Beautiful woman who uses natural products

What is Natural Products PR?

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The demand for natural products is surging in a world increasingly inclined towards health and wellness. But have you ever wondered how these products gain popularity and consumer trust? The answer lies in an often-overlooked yet crucial aspect:…
female tech CEO with glasses lifting her hands to show why b2b tech PR is essential

3 Reasons B2B Tech PR is Essential

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The digital era has witnessed the burgeoning of technology companies that operate within the B2B realm. Their aim? To provide solutions that make business processes more efficient, streamlined, and profitable. In such a competitive ecosystem,…
digital PR expert answers what is digital PR

What Is Digital PR?

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Have you ever wondered how businesses manage their public image and connect with audiences in today's fast-paced world? This is where digital PR comes in. It's a modern adaptation of traditional public relations tailored for the digital era.…