PR Insights

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Unveiled: Paid Placements in Public Relations

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As a respected and experienced PR agency, a question we get all the time is, "Can you guarantee coverage?" The answer to this question gets cloudier and cloudier as the media world evolves. First, let me explain that earned media, the most valuable…
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Building Brand Authority with PR Strategies: The Power of Perception

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The world is hyperconnected, and perception reigns supreme. How stakeholders like consumers, investors, and even employees view organizations can make or break their success. Enter public relations, where strategic communication and the power…
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Avoiding Common Pitfalls When Hiring a PR Agency

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There are over 8,500 PR agencies in the United States, and less than 1% of businesses ever receive press coverage. That suggests two things: the first is that PR agencies fail frequently, and second, most companies have never hired one. Hiring…
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The Importance of a Crisis Communication Plan

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Have you ever wondered how organizations maintain their reputation in the face of adversity? The answer often lies in their ability to manage crises effectively through a well-structured crisis communication plan. Such plans are essential in…
What does ChatGPT mean for owned content?

What Does AI Mean for Owned Content?

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We're living in a post-ChatGPT world. One place where we're seeing a lot of discussion is around content. So what does AI mean for content marketing and content creators? The discussions I'm having with colleagues and clients are two-fold. First,…

How Important is Company Reputation?

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Can you operate in a place where you don't have a corporate reputation but still sell products? Absolutely. We see companies like that selling products on Amazon all the time. They're usually the cheapest and accompanied by less-than-credible…