PR Insights

cannabis tech CMO

3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

, , , , , ,
[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…
Consumer PR trends for right now, brought to you by Avaans Media, a top consumer pr agency

Consumer PR Trends for 2023

, , , ,
Today's digitally native consumer brand challengers need to know how consumers are changing in order for their  DTC brands to grow.  The media landscape is distributed and yet overwhelming. The average daily time spent with major media, including…
How direct to consumer brands can continue to grow with today's consumers using PR

How Direct-to-Consumer Brands Can Continue to Grow

, , , , , , , , ,
We live in a world where ideas, products, and signals are happening so fast that it's hard for the consumer to process everything. Yet, direct-to-consumer brands can continue to grow with a strategic eye on awareness and trust.  If we weren't…
a customer shopping a DTC brand

How Hyper Growth DTC Brands Leverage PR

, , , , , , , , ,
Hyper growth DTC brands appear to have some things in common. If you're a DTC brand or the CMO of a DTC brand, the future looks bright. We also wanted to connect a few dots about emerging industries we think are going to be increasingly important. …
preparing for a cannabis product recall

Preparing for a Cannabis Product Recall

, , , ,
Is your cannabis brand prepared for a product recall? No one likes to talk about it, but it's probably not a question of IF, but when. Anyone who has been around consumer products for any period can tell you: product recalls are a fact of life.…