6 Times When Your Company Is Ready For a PR Agency or Marketing Firm
Emerging Industries, Hiring A PR Firm, PR Insights, product launch, Public Relations ServicesWhen Should Your Fast Growing Company Hire a PR Agency or a Marketing Firm?
With everything happening so fast in your hyper-growth company, when SHOULD you hire a PR agency? We speak to businesses all the time asking us if they're ready for…
Why Cannabis Brand Trust Matters More Than Ever
Cannabis, CMO, Emerging Industries, PR Insights, product launch, TrustCannabis trust is today's most valuable currency.
As a country, the U.S. is experiencing what can best be described as the “age of distrust.” While public distrust in institutions has been escalating for at least a decade, according to…
Consumer Mindsets According to Google for Fall 2022
Cannabis, CMO, Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, PR Insights, product launchWe're just about to round the corner to a key consumer buying season: the fall. And about the only thing that's certain is consumer uncertainty; but consumers aren't giving up on conscious consumption. Nothing shows that more than the latest…
3 Standout PR Strategies for MJ Biz
Cannabis, Competitive Advantage Outcomes, Earned Media, Emerging Industries, Event Marketing, Hiring A PR Firm, Media Relations, PR Insights, PR OutcomesThe cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident.…
Why Do PR: Do You Need A PR Agency for Media Coverage?
Hiring A PR Firm, Media Relations, PR Insights, Public Relations ServicesQuestion: Do you need a PR Agency for media coverage?
This is a totally fair question. The answer is no.
But, if you don't need a PR agency for media coverage, then why are there so many PR agencies and what value do they bring?…
There are 500 Ways to Screw Up PR – Here’s 3
Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, PR Insights, PR Outcomes, product launch, Public Relations ServicesOver the years, I've learned there are over 500 ways to screw up PR. I'm going to be honest with you - I have a lot of conversations with people who say they hired an agency and got nothing, or not what they were promised. The consistent…