PR Insights

modern PR firm characteristics

4 Defining Characteristics of a Modern PR Agency

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What does it mean to be a modern PR agency these days? There are 3 characteristics of a modern PR firm. Today's modern PR firms are trust-focused, digitally savvy, purpose forward, and customer-obsessed. This means modern PR agencies can think…
CMO who needs to reduce PR agency budget

Insiders: How to Reduce Your Agency Budget

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When it's challenging to plan, it's tempting to just eliminate budgets, especially for marketing and PR agencies. Volatile environments are nerve-wracking. In the short term, that might seem like a negotiable expense that's fairly easy to eliminate.…
hiring a pr firm - times when B2B pr is worth it

5 Times B2B PR is Worth It

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Is B2B PR worth it? That absolutely depends on your business objectives and the value you place on those business objectives. If you're pre-IPO, seeking venture capital, or strategizing an exit, PR can be the difference between an average and…
female CEO of company on the rise

3 Traits Companies on the Rise All Share

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​​A company on the rise is always at its best: they're profitable, growing rapidly, and attract a lot of attention. Sound familiar? If so, you might think of companies like Facebook, Uber, Pinterest, or Snapchat. In fact, these are simply…
Using PR to Accelerate Cannabis Business Goals & Media Coverage

Using PR to Accelerate Cannabis Business Goals & Media Coverage

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2022 promises to be another intense news year and while there is no shortage of news stories, there IS a shortage of journalists; fewer journalists means fewer stories. With the mid-terms and a potentially all-consuming COVID news cycle, cannabis…
Google PRU and consumer pr and content

Google’s Latest Product Review Update Means for Consumer Products PR

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Google once again updated its Product Review Update for 2022. Google's Product Review Update and consumer PR are closely tied. Yet, for many CMOs and PR people, this update falls below the radar, but it has big implications for consumer products,…