4 Defining Characteristics of a Modern PR Agency
Hiring A PR Firm, PR InsightsWhat does it mean to be a modern PR agency these days? There are 3 characteristics of a modern PR firm. Today's modern PR firms are trust-focused, digitally savvy, purpose forward, and customer-obsessed. This means modern PR agencies can think…
Insiders: How to Reduce Your Agency Budget
Cannabis Industry Experts, CMO, founder, Hiring A PR Firm, PR Insights, Public Relations ServicesWhen it's challenging to plan, it's tempting to just eliminate budgets, especially for marketing and PR agencies. Volatile environments are nerve-wracking. In the short term, that might seem like a negotiable expense that's fairly easy to eliminate.…
5 Times B2B PR is Worth It
B2B-PR, CMO, founder, Hiring A PR Firm, Hyper-growth brands, PR Branding, PR Insights, PR Outcomes, Public Relations ServicesIs B2B PR worth it? That absolutely depends on your business objectives and the value you place on those business objectives. If you're pre-IPO, seeking venture capital, or strategizing an exit, PR can be the difference between an average and…
3 Traits Companies on the Rise All Share
PR Insights, Public Relations ServicesA company on the rise is always at its best: they're profitable, growing rapidly, and attract a lot of attention. Sound familiar? If so, you might think of companies like Facebook, Uber, Pinterest, or Snapchat.
In fact, these are simply…
Using PR to Accelerate Cannabis Business Goals & Media Coverage
Cannabis, Earned Media, Emerging Industries, PR Insights, product launch, Public Relations Services2022 promises to be another intense news year and while there is no shortage of news stories, there IS a shortage of journalists; fewer journalists means fewer stories. With the mid-terms and a potentially all-consuming COVID news cycle, cannabis…
Google’s Latest Product Review Update Means for Consumer Products PR
Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, Paid Media, PR Insights, product launch, SEO, TechnologyGoogle once again updated its Product Review Update for 2022. Google's Product Review Update and consumer PR are closely tied. Yet, for many CMOs and PR people, this update falls below the radar, but it has big implications for consumer products,…