PR Insights

3 brand storytelling trends for 2022

3 Storytelling Trends for Businesses in 2022

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Today's brands are looking for ways to differentiate. Brand storytelling trends for businesses and especially emerging industries or hyper-growth brands are an important strategy, especially those in competitive industries. Brand storytelling…
cannabis journalist

The Importance of Journalist Relationships in Cannabis PR

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How important are journalist relationships to cannabis PR? That depends on your strategic objectives and how you're incorporating cannabis pr into your cannabis marketing. Cannabis is still an emerging industry, and while it has changed dramatically…
3 Massive Cultural Trends for Emerging Business CMOs

3 Massive Cultural Trends for Emerging Brands

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[4 minute read time] Today's CMOs are constantly scanning the news and social networks for the latest trends and cultural shifts. For emerging brands, cultural trends and shifts couldn't be more important. But even the savviest of CMOs needs…
PR tips for Reputation Management

5 Pre-Announcement Reputation Management and Public Relations Tips

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5 Pre-Announcement PR Tips for Reputation Management   If you're ready for a product launch, a funding round, or an executive announcement, now is a good time to look at how other people will see your company when they do more research.   Brush…
social impact public relations

5 Tips for Creating Social Impact Movements That Matter

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Creating Social Impact with Movements that Matter Whether you're a nonprofit with a cause or a startup with an idea, at some point, I'm sure you've wondered whether your passion would ever catch spark with others. Social impact is here to stay.…
4 Reasons Why PR Boosts Marketing Results

4 Reasons Why PR Boosts Marketing Results

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4 Reasons Why PR Boosts Marketing Results   [Estimated Read Time: 4 minutes] One thing is for certain: These are only 4 reasons why PR boosts marketing results almost immediately.  Brands, business owners, and entrepreneurs often…