PR Insights

Consumer Brand Trust Trends for 2024

Consumer Products PR, PR Insights, Public Relations Services, Trust

Will purpose-driven initiatives make a return in 2024? For consumer brands, it appears so. Everywhere we look, everyone is talking about the consumer-brand trust gap. As we move into an election year, conversations will swirl around social impact…

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Securing Capital Through Investor Confidence

B2B-PR, Emerging Industries, Hyper-growth brands, IPO, PR Insights, Public Relations Services, Technology, Trust

While the wild days of 2021 are firmly behind us, investors are starting to get back in the saddle, and there are positive signals for 2024, including fintech and other emerging tech like AI. Because there isn't as much money in the pool, attracting…

How Much Does a PR Agency Cost?

CMO, Crisis Management, Digital PR, Earned Media, founder, Hiring A PR Firm, Media Relations, Media Training, Native Content, Owned Media, Paid Media, PR Branding, PR Insights, Press Releases, Public Relations Services, Social Media, Social Media Advertising

Maybe you've never hired a PR firm before, or maybe it's been a while and you're just unsure of what a PR agency costs. Either way, you're asking yourself, "how much will a PR firm cost me?" Since PR usually falls within the marketing budget,…

Finding a PR Firm with Experience Relevant to You

B2B-PR, Brand Valuation Outcomes, Capital Raise Outcomes, Competitive Advantage Outcomes, Consumer Products PR, Corporate Communications, Crisis Management, Hiring A PR Firm, M&A Outcomes, PR Insights, PR Outcomes, Public Relations Services

One of the first questions everyone asks a potential PR agency is, "do you have experience in (my industry)?" Hiring a PR firm with experience relevant to you is a multifaceted process, and fundamentally, it's one no one really enjoys. Part…

5 questions to never ask an agency and what to ask instead

Worst Questions to Ask Your Agency and What to Ask Instead

CMO, founder, Hiring A PR Firm, PR Insights, PR Outcomes, Public Relations Services

Want to know the advice I give colleagues when they ask me what they should know about hiring an agency? I tell them something they haven't thought about: throw out all your old questions when you're hiring any agency. This advice surprises…

How PR Helps Secure Investors

Audience, B2B-PR, Capital Raise Outcomes, CMO, Consumer Products PR, founder, Hiring A PR Firm, IPO, M&A Outcomes, Media Relations, PR Insights, Revenue Outcomes

If you're raising an investment round, you may have considered PR. Whether someone suggested it to you or you're PR curious, you've probably wondered why PR comes up so often when you're seeking investment. From your Series A and beyond, a good…

PR Insights

Consumer Brand Trust Trends for 2024

Securing Capital Through Investor Confidence

How Much Does a PR Agency Cost?

Finding a PR Firm with Experience Relevant to You

Worst Questions to Ask Your Agency and What to Ask Instead

How PR Helps Secure Investors

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