PR Insights

a PR expert taking their job seriously

What Defines a Public Relations Expert

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What makes someone a public relations expert? In a world where the definition of PR  can be wildly vast, how can one person be an expert in everything? I would propose there are many types of experts, and you need them all in your ecosystem…
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Public Relations Strategy in 2024: Navigating the Landscape

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In today's world, what is the role of public relations, and how should you create a public relations strategy? Many people think of PR purely in terms of articles placed (earned media), when in fact, PR strategy is a cross-functional objective…
Today's PR Trends

Today’s PR Trends: Emerging Techniques & Tactics for 2024

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What's happening in PR that you need to know about today? PR is a dynamic and powerful tool that can be leveraged for almost any audience, whether they be buyers, investors, or consumers; every one of them is influenced by the media. It's important…
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Securing Capital Through Investor Confidence

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While the wild days of 2021 are firmly behind us, investors are starting to get back in the saddle, and there are positive signals for 2024, including fintech and other emerging tech like AI. Because there isn't as much money in the pool, attracting…