PR Insights

Cheerful businesswoman celebrating Series B funding announcemen

Insider Questions to Ask Your PR Agency For Your Series B

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Most Series B companies hire a PR agency after the raise closes. They treat the announcement as the starting line. That's a mistake, and I've watched it play out enough times to say it plainly: by the time you're handing a journalist the news,…
Young,Pretty,Afro,Woman,Feeling,Happy,And,Successful,,Smiling,And

How to Choose a PR Agency: What Most Guides Won’t Tell You

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Most articles about choosing a PR agency give you a checklist. Define your goals. Check their portfolio. Ask about reporting cadence. That advice isn't wrong. But it skips the questions that actually determine whether a PR engagement succeeds…
Portrait of minded smart woman dressed knit jumper hold smartphone look at proposition empty space isolated on pink color background thinking about e-commerce PR in AI search

Misunderstood: The Role of E-Commerce PR in AI Search

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Most e-commerce brands treat PR like a launch tactic. Send a press release, get a product placement, run an influencer campaign. Done. Repeat next quarter. That's not a strategy, that's a schedule. And right now, it's a missed opportunity that…
executive man, in suit, confidently standing, hands in pockets

Executive Thought Leadership: What It Is, Why It’s Different, and How to Build It

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The CEO is posting on LinkedIn. The company blog has bylines. There's a speaking slot on the calendar. And when an investor Googles the founder's name before a meeting, or a journalist needs a quote on the category, or an acquirer is doing preliminary…

What a Real Thought Leadership Strategy Looks Like

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  (And Why Most Companies Don't Have One) There's a distinction worth making before any conversation about thought leadership content, channels, or cadence. A thought leadership strategy and a thought leadership content plan are not…
What Does a Consumer PR Agency Do?

How to Choose a PR Agency for Your Consumer Brand

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(And What Most Get Wrong) You've sat through two agency pitches this month. One showed you a reel of morning show hits and gift guide placements. The other showed you a strategy deck. Neither one answered the question you actually walked…
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